Coding can feel a little intimidating — so much so that it sometimes scares people away from pursuing technical SEO as a focus. But wait just a minute, do you even need to know how to code to be a technical SEO? Shockingly, we have a few opinions. As does our wonderful guest host, Kristina Azarenko.

In this episode, she’ll join us to take a stand on what an SEO should know and do to work more effectively with developers:

03:34 - What coding knowledge makes up a solid foundation for technical SEOs? (Do they need to understand code or know how to code?)
09:24 - In your career, what has been most successful when collaborating with devs to tackle ambitious technical SEO projects?
18:33 - How should SEOs think about communicating value, LOE, etc. to product and engineering teams?
21:50 - How does team/org structure play into successful collaboration with devs for in-house SEOs?
28:07 - What are some things organizations and freelance SEOs can do to foster more effective collaborations between parties?

What are your thoughts or questions coming out of this episode? We’re all ears at https://thegray.company/ask-seo-questions.

While you’re waiting for next month’s episode, you can also check us out on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for daily nuggets of knowledge regarding all things SEO.

And make sure to follow our panelists, they’re sharing insights on the regular!

Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Kristina Azarenko (https://www.linkedin.com/in/kristinaazarenko/)

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